13 Dec What Data Is Important?
Climbing gyms, like any other business, need to understand their revenue, inventory, and customer base. Understanding how each of these affect business will help gyms make better informed operational decisions.
In order to adjust our business model, we analyze our different revenue streams; the inventory of the gear shop, the number of energy bars and drinks sold, and so on. Modern POS systems help us to analyze these transactions and adjust our sales based on goods sold.
What about the climbing within the gym? How do you analyze the gyms most consumed product? Most gyms still use some form of a spreadsheet to keep track of this info and while basic info can be logged, spreadsheets are limiting in what information can be analyzed.
The inventory of climbs within a gym has never been systematically tracked and analyzed in such a detailed way. Often, most gyms track simple metrics such as grade density, expiration dates, setter names, and so on. There is a lot of data surrounding routesetting that can be analyzed and used to aid in the decision-making process when looking at a business model.
Where routes are the “product” in which we sell,, climbing holds can then be viewed as the metadata of inventory. It is currently extremely challenging to track this ‘metadata’, but technology is currently being developed to aid in the individual tracking of hold use. For now and the near future, we can only analyze them in a general sense through the finished product. Holds can be broken down into various types: crimps, slopers, jugs, edges, pinches, etc. How are these hold types used around your gym? Do your climbs skew heavily towards only crimpy climbs? Is there a balance of climbing styles across all terrain types in your gym? Do your setters only set powerful, dynamic movement in steep areas? With Klimbz, this info can be tracked, analyzed, and help affect positive change within your routesetting program.
As routesetting constantly becomes a sought-after profession, the need to be able to track growth of your setters also becomes apparent. With Klimbz, we can show setter trends over time – does a setter only set a specific grade? Does a setter only prefer to set with pinches ? How about grades a setter generally sets?
Ultimately, it will be up to the gym owners and operators to evaluate their setting programs. Klimbz aims to assist you in the evaluation process by gathering data in a systematic and organized way so you can see the clear picture.
It’s time to get away from those spreadsheets and use a product designed for route management and user engagement. Email me for more info today, info-at-klimbz.com.